Kitchen of Meaning: Denotation

This was the Kitchen of Meaning poster and the word I designed around was denotation. The definition of denotation according to the Merriam–Webster dictionary "a direct specific meaning as distinct from as implied or associated idea; a symbol or mark." I chose to use graffiti as the center of my design. I felt that it fit the definition perfectly and would best illustrate the definition. Each letter within the word denotation were individual drawn and vectorized. I used helvetica as a mask to contain all of the graffiti shapes.